What is Nio? Why are They Targeting the EV Mass Market?

What is Nio? Well, if you’re an electric vehicle lover like us, you may have heard the news. There’s a new EV manufacturer that’s looking to mass-produce affordable models; that manufacturer is Nio. We all know about Tesla and other premium EV manufacturers, but these aren’t always the most accessible options for the everyday driver, so it’s great to see new companies out there that are trying to make electric motoring more accessible for all. Here’s everything you need to know about Nio and why they’re targeting the EV mass market:

Who Are Nio?

Nio is a Chinese electric car company that already produce a number of premium models for the higher end of the market. They are now looking at creating a sub-brand that will produce affordable EV models to rival current offerings from Toyota and VW. Nio isn’t the most popular brand in Europe–yet. In fact, they have only really launched their models as a test in Norway, but they have hopes to enter the UK market soon if there’s enough interest.

What Do We Know About their New Affordable Electric Car?

At the moment, we don’t know too much about this new affordable EV. We haven’t been given any hints on what it’s going to look like, or how much it’s going to cost. The CEO of Nio, William Li did comment the following on the launch of the sub-brand, “The relationship between Nio and our new mass-market brand will be like Audi-Volkswagen and Lexus-Toyota.” We’ll keep you posted once we know more!

Nio’s Other Electric Vehicles

Nio is most well-known for its premium model electric vehicles that have become popular in China. They recently launched their ES8 SUV and ET7 saloon models in Norway which have been met with plenty of positive reviews which is a good sign for what’s to come with their more affordable options.

Thinking of Getting an Electric Vehicle?

Choosing to drive an electric vehicle can be one of the best decisions that you make for yourself, the planet, and your bank account. Electric vehicles will help you to reduce your carbon footprint and stop you from spending money filling your car up with petrol every week. If you’ve been thinking about getting an EV, take a look at our salary sacrifice programs where you can give up a very small portion of your salary and receive a fully maintained electric car.

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