Fleet Evolution Launches New Fleet Management Company

EV leasing and salary sacrifice provider, Fleet Evolution, has launched a new specialist fleet management company, Mercia Fleet Management. This is following demand from its existing customer base. Fleet Evolution was one of the early introducers of EV salary sacrifice schemes in the UK. They have been providing bespoke, personalised fleet management services for the last four years. Typically, this is for salary sacrifice clients who want a higher level of customer care. This is the first time the Midlands-based business has launched a specialist, stand-alone operation to take its undoubted fleet management skills to a wider audience. The new division, which will be largely Midlands-centric will focus on three key areas of business.

The First Key Focus is Care Providers

A stronghold for Fleet Evolution. Based on its ability to adapt and customise vehicles for care companies that it has built up over a number of years.

The Second Key Focus will be on SMEs

The company believes SMEs are not well served by current fleet management offerings, which tends to be volume-driven and not customer-focused.

The Final Key Focus will be Grey Fleet Operators

Typically, businesses with large numbers of employees use their own vehicles on company business. Generally, employees’ own vehicles are in poor condition without adequate servicing. This leaves the business open to the duty of care risks.

Mercia Fleet Management will offer a comprehensive portfolio of fleet management services. This includes fleet policy provision, vehicle acquisition advice, licence checking, risk management, fleet service scheduling, vehicle logistics and daily rental, plus wider mobility services.

Andrew Leech, managing director at Fleet Evolution and head of the new fleet management division, says:

“Through Mercia Fleet Management we will provide what are seen as standard fleet management services – but with a personal twist.”

“Many conventional fleet management companies are very volume focused and are keen to offer minimal level services in return for large numbers of vehicles at low cost. Our approach is different. We provide high levels of personalised customer service. The needs of the customer are the first things that we consider. We don’t simply tick boxes and provide basic levels of service like other providers,” he said.

Leech continued:

“The new division has been borne out of demand from existing salary sacrifice clients who want deeper levels of customer service. One of our core objectives will be to provide savings for our clients. For example, allowing employees to make long journeys in their own vehicles and then reimbursing them at 45p per mile may be less cost-effective than hiring a brand-new vehicle for the day, which will have a lower duty of care risk into the bargain.

“As well as arranging the vehicle hire and the associated logistics, we can then factor these savings back into our rates which make for a more efficient and cost-effective for the client all round”.

Leech said the name – Mercia Fleet Management – was based on the Midlands-focused nature of the new division.

“Mercia was the historical name for Middle England where our main focus will be with the new division. We believe this will help us offer a higher level of customer service,” he added.

Mercia Fleet Management is currently holding a giveaway for 20 FREE licence checks to celebrate its launch. Click here to enter the giveaway!